Developers exhibiting at this year’s New Home Show are offering discounts on house deposits to boost the property market in the face of the rising cost of living.

They are  offering cashback deals to potential home-buyers next week at the Business Design centre in Islington, to help with deposits and stamp duty on selected developments.  

“Financial incentives make a difference to buying as home,” the Hill Group’s marketing director Rebecca Littler explained.  

“The show is a chance meet people face-to-face who are considering a move. There are no hidden costs or ‘hard sales’ tactics.”  

Housebuilders are offering incentives for first-time buyers who may feel they are chasing an impossible dream to get on the London property ladder.   

Bellway regional chairman Ian Gorst said: “We are helping to secure their dream. Promotions and incentives can give financial support in a market where affordability is important.” 

Bellway is offering cashbacks on reservations in January on selected homes. 

Southern Housing is marketing new ‘Shared Ownership’ properties with a £1,000 cashback towards buying.  

The London New Home Show runs from January 27 to 28 and the Business Design Centre in Upper Street, Islington, near Angel tube station.